Public Relations Society of America (PRSA)

Accreditation in Public Relations + Military Communication (APR+M)


Credential: Accreditation in Public Relations + Military Communication (APR+M)
Credentialing Agency: Public Relations Society of America (PRSA)

Renewal Period: 3 years

The PRSA Accreditation in Public Relations + Military Communication (APR+M) certification is an intermediate-level credential for military public affairs professionals. The APR+M program is a joint effort between DoD and PRSA. The APR+M aims at improving the military public affairs practice and establishing a standard of knowledge within the public affairs community that is transferable to civilian work. PRSA requires that candidates prepare responses to a panel questionnaire prior to sitting for the panel presentation; once the panel requirements are satisfied, candidates may then take the written exam.

More information can be found on the certifying agency's website.

Accreditation in Public Relations + Military Communication (APR+M)

MINIMUM REQUIREMENTS

Attainability:    medium

Eligibility Requirements (View Details)

  • Credential Prerequisite
  • Experience: 5 years recommended
  • Education
  • Training
  • Membership
  • Other
  • Fee

Note: This credential may have multiple options for a Service member to meet eligibility requirements. Requirements listed here are based on the minimum degree required. To view other options, see the Eligibility tab.

Exam Requirements (View Details)

  • Exam
  • Written Exam
  • Oral Exam
  • Practical Exam
  • Performance Assessment

RECERTIFICATION SUMMARY

Renewal Period: 3 years

  • Continuing Education
  • Exam
  • Continuing Education OR Exam
  • Fee
  • Other

AGENCY CONTACT INFORMATION

Public Relations Society of America (PRSA)

120 Wall St
21st Fl
New York, NY  10005

Phone: (212) 460-1400

Contact Page

PRSA recommends that candidates have at least five years of experience; additional details appear on the APR+M Application for new candidates.

The Accreditation in Public Relations + Military Communication (APR+M) credential has the following other requirements:

  • Candidates prepare responses to the Panel Presentation questionnaire before the presentation occurs. Once the panel determines that both the prepared questionnaire and the in-person Panel Presentation are satisfied, candidates may take the written exam; for additional details, see the Panel Presentation Guide and Materials.

Written Exam

  • Researching, Planning, Implementing and Evaluating Programs
    • Military Options
    • Campaign Planning
    • Line of Operations
    • Joint Planning
    • Public Affairs Assessment
    • Public Affairs Guidance
    • Annex F
    • Annex Y
    • COMCAM Appendix 9 to Annex C
  • Ethics and Law
    • Article 19, United Nations Charter
    • Law of Armed Conflict
    • 1913 Gillett Amendment
  • Communication Models and Theories
    • Cultural Implications
  • Business Literacy
    • Resource, Planning, Program, Budget Execution (PPBE) Process
    • Open Source Intelligence
    • Defense Support of Civil Authorities
    • Defense Support to Public Diplomacy
    • Joint Professional Military Education
  • Management Skills and Issues
    • Communication Integration
    • Information Operations
  • Crisis Communication Management
    • Crisis Action Planning
    • Lead Federal Agency
    • Disaster Assistance Response Team
  • Media Relations
    • Free Press
    • Media Assessment
    • Media Operations Center
  • Using Information Technology Efficiently
    • Cyberspace
    • Social Media/Web 2.0
  • History of and Current Issues in Public Relations
    • Public information
    • Community Relations
    • Current military structure
    • Related career fields
  • Advanced Communication Skills
    • Communication Synchronization
    • National Military Strategy
    • DIME/PMESII - Diplomacy, Information, Military, and Economic (DIME) and Political, Military, Economic, Social Infrastructure and Information (PMESII)
    • National Response Framework
    • Interagency Coordination
    • Joint Intelligence Preparation Of The Operational Environment

Exam Preparation Resources

There are a number of resources available to help you prepare for the Accreditation in Public Relations + Military Communication (APR+M) examination:

An additional resource is Safari Books Online, a searchable digital library that provides online access to thousands of books, training videos and conference sessions. See the Educational Resources section on the Related Sites page here on COOL to learn how to get free access.

RECERTIFICATION

Accreditation in Public Relations + Military Communication (APR+M)

Renewal Period: 3 years

The Accreditation in Public Relations + Military Communication (APR+M) credential has the following recertification information:

  • To maintain the APR+M credential, certified individuals must accumulate the required number of points within a three-year period. See the PRSA Maintenance Application for details.
  • Note: Marine Corps COOL will only pay recertification fees for the current billing cycle. Voucher requests for recertification fees must be submitted with proof of the current status of the certification (for example, a screen shot of your credentialing agency dashboard or a copy of a current fee receipt).

In Demand

This certification is considered in demand. The U.S. Department of Labor sponsored CareerOneStop's analysis indicates the certification is frequently mentioned in online job postings.

Click for external link to CareerOneStop's Credentials Center.

COOL Bucks

See your installation Education Service Officer for credential exam information and coordinating instructions.

COOL Summary

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COOL Summary

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COOL Summary

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COOL Summary

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Some

Credential is related to some tasks associated with the duties of the military occupation (at least one critical task but less than 80%)

Most

Credential is directly related to most of the major duties associated with the military occupation (at least 80%)

Other

Credential is related to this military occupation, but is more advanced or specialized and therefore will likely require additional education, training, or experience

CA Eligible

This certification is eligible for CA under the CA Civilian Occupation Related Option.

Star

Star credentials are MOS enhancing, as designated by the Proponent. MOS enhancing credentials are directly related to an MOS or ASI, are taught either partially or completely as part of a Program of Instruction (POI), and improves the MOS technical proficiency.

Skill Level

The Skill Level reflects the level, based on MOS training and/or experience, the Soldier should be the most prepared to successfully earn the credential. See the Table Legend for details about each level.

Navy Bucks

Credential voucher or reimbursement for credential exam, re-certification, or maintenance fee has been approved for payment through the Navy's Credential Program Office. To get a voucher request form, click Menu at the top of any page, then click "2 Complete Voucher and Apply" under Credentialing Steps.

CG Bucks

Current Coast Guard policy states all credentials listed on CG COOL may be reimbursed assuming the service member meets the eligibility requirements as outlined in the Coast Guard Voluntary Credentialing Program Policy (COMDTINST 1540.1(series))

Early Career

1-3 years experience; Enlisted E1 through E4

Mid Career

4-10 years experience; Enlisted E5 through E6

Late Career

10+ years experience; Enlisted E7 through E9

Early Career

1-3 years experience; Enlisted “A” School through E5

Mid Career

4-10 years experience; Enlisted E6 through E7

Late Career

10+ years experience; Enlisted E8 through E9

GI Bill®

Reimbursement for exam fees has been approved for payment through the GI Bill.

Note: GI Bill approval data is updated quarterly. For the latest information, visit the WEAMS Licenses/Certifications Search page. Make sure to select "Both" in the LAC Category Type drop-down before searching.

Click to go to the external link for GI Bill licensing and certification information.

ANAB (ANSI)

This credential has been accredited by ANAB (ANSI).

Click to go to the external ANAB web site.

ICAC

This credential has been accredited by ICAC.

Click to go to the external ICAC web site.

ABSNC

This credential has been accredited by ABSNC.

Click to go to the external ABSNC web site.

NCCA

This credentialing program has been accredited by NCCA.

Click to go to the external NCCA web site.

IAS

This credential has been accredited by IAS.

Click to go to the external IAS web site.

Low

May be difficult to attain: minimum education requirement is a Bachelor's degree, and/or minimum experience is 10 or more years.

Note: In some cases “years of experience” refers to time actively on duty or while holding a certain occupation or prior certification and not always in consecutive calendar years. Additional years required for certain preliminary stages may not be included in this classification. For requirements measured in hours, 1080 hours was considered a year. For days, 365 days was considered a year. Please review all prerequisites and requirements for eligibility, and additional information for details.

Medium

Moderate ease of attainment: minimum education requirement = Associate's and/or prerequisite and/or minimum experience = more than 2 years and less than 10 years of experience.

Note: In some cases “years of experience” refers to time actively on duty or while holding a certain occupation or prior certification and not always in consecutive calendar years. Additional years required for certain preliminary stages may not be included in this classification. For requirements measured in hours, 1080 hours was considered a year. For days, 365 days was considered a year. Please review all prerequisites and requirements for eligibility, and additional information for details.

High

Highly attainable: minimum education requirement = HS or less and/or minimum experience = 2 years or less experience and no additional requirements.

Note: In some cases “years of experience” refers to time actively on duty or while holding a certain occupation or prior certification and not always in consecutive calendar years. Additional years required for certain preliminary stages may not be included in this classification. For requirements measured in hours, 1080 hours was considered a year. For days, 365 days was considered a year. Please review all prerequisites and requirements for eligibility, and additional information for details.

MOS is Military Occupational Specialty
ASI is Additional Skill Identifier
WOMOS is Warrant Officer Military Occupational Specialty
AOC is Area Of Concentration Officer
Functional Area
Branch

Army e-learning

State-of-the art Computer Based Training available for free to the Army Workforce. Click for more information.

Click here for more information.

NKO e-learning

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Bright Outlook – new job opportunities are very likely in the future for this job

Registered Apprenticeship

An apprenticeship program is registered with the U.S. Department of Labor. Go to the Apprenticeship Finder and enter career path or location to find apprenticeship opportunities.

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Click here for External link to: My Next Move salary info for Public Relations and Fundraising Managers

Bright Outlook – new job opportunities are very likely in the future for this job

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Bright Outlook – new job opportunities are very likely in the future for this job

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This is an official U.S. Marine Corps website
Updated: March 16, 2020
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